Decorex Review

Decorex Review


Decorex colourful signage outside Olympia


Last month we embarked on the launch of our new interior fabrics with our first stand at Decorex in Olympia, London which was an amazing experience.  

We have been so busy recently sending out our samples and following up with all our new clients from the show that we haven’t really had a chance to reflect on what an incredible experience it was for us. So we thought we'd do a quick blog post about it to remind ourselves of the event.

A few of us have buying backgrounds so are quite familiar with trade fairs although we've never been quite this hands on from the supplier side of the fence before!


Decorex stand as an empty shell


It was quite the shock to turn up to our little white shell of a stand on set up day and try and imagine what it could become....


Mid painting Decorex stand Juliette O Designs


...and so the work began, starting with painting (so glad we didn't listen to the paint man and bought double the amount just in case!) and after a lot of drilling and elbow grease things started to take shape....


Bringing the Decorex Juliette O Designs stand together


As we emptied the van and started to fill our space, the roughly sketched plan from our studio began to emerge in real life, incredibly, pretty much as we'd planned.


girl power Decorex stand complete Juliette O Designs


Team work makes the dream work - those compulsory high vis jackets really are something else.


Juliette O Designs Decorex stand


And then, amazingly, it all came together!


Juliette O Designs Decorex stand right


We put some of Juliette's artwork on one of the walls to show clients where the fabric designs started from, which was very well received, everyone loves a design story and to understand the heritage of the product. We also had some sketchbooks on display from Juliette's archive to explain her design process and how each of the fabric designs were developed,


Juliette O Designs fabric range
We got so many positive comments about our choice of colour palette which is wonderful as the colour selection is always a very considered part of the design process - we were aiming for calming and quiet luxury for relaxation and wellbeing.
Juliette O Designs Decorex stand left
It was wonderful for our visitors to be able to actually feel the quality and weight of our sustainable pure linens and we also managed to get our upholstery weight samples just in time for the show too which was a relief.
visitors to Juliette O Designs Decorex stand
We met so many lovely people and there was a lot of great chat about all things interior fabrics (and also a lot of coffee consumed). Our only regret is not having enough time to go to more of the Design Talks in the seminar theatre. The 4 day event was utterly exhausting but it was so wonderful to meet so many new clients and old friends too that it was absolutely worth it.
Decorex exhibitor pass Juliette O Designs
....and that's a wrap....until next year that is!!
You can see the full range of fabrics from Juliette O Designs here
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